Richard Franz, CV

Graphic Design, Web Development, Digital Marketing

Curriculum Vitae

Richard Franz

Graphic Design, Web Development, Digital Marketing Professional

  • E-mail rich.franz.yl (AT)
  • Phone +1 (306) 281-2181
  • Available June 01, 2021

Download CV (PDF)

Senior Web Developer specializing in UX & CMS UI development, graphic design & video editing. Experienced with all stages of the development cycle for dynamic design projects. Growth marketer with a 20+ year background in both traditional & digital marketing management.

Professional Skills

Website Design & Implementation 100
Graphic Design
Video Development & Editing
Email & Social Media Marketing
Social Media Management
Sales Funnel Development
A/B Design & Testing
Marketing & Communications
Analytics & Data
Conversion Rate Optimization

Some Creative

Web Development

UX/UI Design

Web Development

UX/UI Design

Web developer with 20+ years experience in designing and developing UX/UI, debugging and training staff within eCommerce technologies. Proven ability in optimizing web funtionality, improving data retrieval and workflow efficiencies. Created custom graphic sets for clients, with 99% client satisfaction scores. Handled all composition, color, illustration, typography, and branding for client projects. Turned in projects an average of 5% faster than targets, converted 100+ legacy sites to responsive design.

Layout & Pre-Press

Graphic Design

Layout & Pre-Press

Graphic Design

I’m a detail-obsessed visual communicator with a background in color theory, photography, graphic design & typography.

With a high level of proficiency of Adobe applications, including InDesign, Illustrator and Photoshop, I also possess solid knowledge of four-colour print process, and ability to pre-flight and prep files for print (offset, digital & wide format).

Video Production


Video Production


From creative direction, budgeting, writing scripts, organizing logistics, deadlines, and communicating with the team each step of the way, I’ve had nearly 20 years of experience in video production.

I’ve participatyed in the creation and development of multimedia projects for customer stories, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, corporate training and other enterprise-wide projects.

I invite you to view just a few of my completed projects.

Digital Art

Graphic Design

Digital Art

Graphic Design

I use a Huion GT-190 HD drawing tablet in conjunction with Adobe Photoshop CSS, where each line drawn on the tablet appears on my monitor. I generally use my tablet for initial mockups when producing advertising artwork.

These are just a few of the thousands of pieces I’ve completed, including a time-lapse video of one of my digital sketches.

So excited when I first learned about nonfungible tokens (NFTs), the digital collectibles taking the art world by storm, I was so enthralled, he said, he “felt like a little kid again.” I hope to capitalize on this new artform in the future.

Things I Do Well

Video & Graphic Design

Adobe Certified Expert (ACE)

Well-versed in the entire Adobe suite. Able to create visual concepts by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers.

Web Development

UI/UX design, Site Architecture

20+ years Industry experience. Strong skills in jQuery, PHP, CSS, XHTML, HTML5 and XML. Highly knowledgable in all of the current CMS web development platforms.

Digital Marketing


Successful record with an in-depth knowledge of analytics, SEO, funnel builds & PPC strategies. Knowledge of social media strategy and website integration.

Funnel Optimization

Customer Acquisition

Design & optimize conversion funnels that reduce customer acquisition costs while increasing both immediate and lifetime customer values.

Media Management

The Social Success Cycle

Expertise in how to listen, influence, network and ultimately monetize users in social media environments.

Analytics & Data

Smart Business Decisions

Identify, organize and analyze both historical and contextual traffic data in order to improve your business and make informed decisions.

Work Experience

2016 - 2019

Marketing Manager / Commercial Div.

Responsible for commercial services branding & market development across web and distributed platforms, in addition to coordinating digital marketing campaigns with sales activities.

2009 - 2016

Marketing Manager

Marketing manager for YourLink Inc. (Subsidiary of Vecima Networks Inc.) residential Internet services, managing all activities within the marketing department. Responsible for definition & maintenance of YourLink brand identity across print, web and social media channels.

1997 - 2009

Instructor / Web Developer

Web programming language instructor, apache web server platform administration, branding, website design & management. Developed, managed, operated and promoted an Internet business. Handled customer support issues. Planned and managed business finances.

2016 - Current

Investment Manager

Providing investment information and financial advice; corporate and retail clients; maintain knowledge of a wide range of investment and financial products.


2019 - 2020

Social Media Marketing

2017 - 2018

Customer Value Optimization

2017 - 2018

Search Marketing Specialist

2017 - 2018

Conversion Rate Optimization

2017 - 2018

Analytics & Data

2017 - 2018

Content Marketing

2017 - 2018

Social Media Management

2010 - 2011

Adobe Design Specialist (ACE)

1997 - 2001

B.Sc. in Computer Science

University of Saskatchewan

Any Statistics


Happy Clients

keep clients happy



for 4 years


Code Rows

per hour



per month